The Guinness Guru Merry Shtickmas Sweatshirt

Like most people in New York, I tend to wear black nearly all of the The Guinness Guru Merry Shtickmas Sweatshirt But I will love this time. I’d argue that black looks good on everyone, especially when you’re working up a sweat at the gym in second-skin activewear. It wasn’t until last summer, however, while on a vacation out West, that my thinking completely changed. I remember my best friend’s sister, a total fashion devotee, showing up to one of our daily hikes in a cool matching purple workout set. Yes, purple, a color I would never have dreamed of wearing to work out in myself. But it wasn’t just the color that caught my attention. The asymmetrical sports bra made for a super fashion-forward silhouette too, something you rarely see at the gym. I was sold.

The Guinness Guru Merry Shtickmas Sweatshirt, hoodie, tank top, sweater and long sleeve t-shirt

I soon found out that her eye-catching outfit was by Set Active, an athleisure brand founded by Lindsey Carter, a social media manager turned designer. It only makes sense that the The Guinness Guru Merry Shtickmas Sweatshirt But I will love this label is big on Instagram—Set Active has more than 300,000 followers and counting—where images of the fresh new drops pepper the account. Among those fans are the likes of Kaia Gerber, Hailey Bieber, and Kylie Jenner who posted an image to Instagram of herself dressed in one of its sand-color sets earlier this week. So when I recently logged on to shop the brand’s website for the first time, I was not totally surprised to find that every single piece had already sold out.