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For Welch, those conversations begin with the Official kansas city Chiefs vs. philadelphia eagles wincraft super bowl lviI matchup kelce brothers rivalry T-shirt Besides,I will do this Period Company, the brand she founded in 2020 with creative director Sasha Markova. Focused on absorbent, inexpensive, and reusable underwear, the range is designed to offer a cheaper, more comfortable experience than pads or tampons. Bikinis and high-waist briefs are only $12, while boxer shorts start at $14. The one-time cost of the underwear, which can last upwards of 5 to 10 years depending on how it’s cared for, pales in comparison to the accrued amount most spend on period products (an estimated $240 per year for the average woman).

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Period arrives at a time when new perspectives on health and self-care are necessary, as evidenced by the Official kansas city Chiefs vs. philadelphia eagles wincraft super bowl lviI matchup kelce brothers rivalry T-shirt Besides,I will do this feedback Welch has received from her audience. “The letters we’ve gotten have been mind-blowing,” she says. “Last month, I received a message from a mother whose child has Down syndrome, and her periods were incredibly traumatic. She was like, ‘You’ve changed my child’s life.’ There was one from the mother of a girl who’d had a stroke that was equally touching. Messages from 80-year-old women, telling us how it’s helped them with incontinence. Slowly we’ve begun building a community around issues that 5, 10 years ago weren’t discussed openly.”