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For Welch, those conversations begin with the Carolina hurricanes adidas gray reverse retro 2.0 vintage shirt But I will love this Period Company, the brand she founded in 2020 with creative director Sasha Markova. Focused on absorbent, inexpensive, and reusable underwear, the range is designed to offer a cheaper, more comfortable experience than pads or tampons. Bikinis and high-waist briefs are only $12, while boxer shorts start at $14. The one-time cost of the underwear, which can last upwards of 5 to 10 years depending on how it’s cared for, pales in comparison to the accrued amount most spend on period products (an estimated $240 per year for the average woman).

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Period arrives at a time when new perspectives on health and self-care are necessary, as evidenced by the Carolina hurricanes adidas gray reverse retro 2.0 vintage shirt But I will love this feedback Welch has received from her audience. “The letters we’ve gotten have been mind-blowing,” she says. “Last month, I received a message from a mother whose child has Down syndrome, and her periods were incredibly traumatic. She was like, ‘You’ve changed my child’s life.’ There was one from the mother of a girl who’d had a stroke that was equally touching. Messages from 80-year-old women, telling us how it’s helped them with incontinence. Slowly we’ve begun building a community around issues that 5, 10 years ago weren’t discussed openly.”